Mark Scheme

Mark Scheme

Marking Criteria for Research and Planning

Research and Planning must be presented in digital format. Where candidates have worked as a group, the research may be presented collectively, but each candidate should give a clear indication of their role in any group research and planning and teachers are asked to differentiate the contributions of individuals within the group in arriving at a mark, justifying individual marks on the assessment sheet. As part of the moderation sample, the moderator will expect to see full evidence of the research and planning informing the construction process in order to support assessment.

Level 4 16–20 marks

• Planning and research evidence will be complete and detailed.

• There is excellent research into similar products and a potential target audience.

• There is excellent work on shotlists, layouts, drafting, scripting or storyboarding.

• There is excellent organisation of actors, locations, costumes or props.

• Time management is excellent.

• There is excellent skill in the use of digital technology or ICT in the presentation.

• There are excellent communication skills.

• There is an excellent level of care in the presentation of the research and planning.

Marking Criteria for the Media Texts

In this piece of work, in terms of production 40 marks will be allocated to the main task and 10 marks each for the two ancillary tasks. In arriving at these marks, centres should use the relevant mark scheme below for whichever media is being assessed. Within the section of the main task, centres should consider the relationship between the tasks and ensure that a sense of brand identity across the package is evident. This should be taken into account at this stage.

             Where candidates have worked in groups, the teacher is asked to indicate clearly on the mark sheets any differences in the contributions made by each individual to the group’s work. The teacher should also make clear on the mark sheet the quality of the brand identity across the package as a whole.

Level 4

The candidate is expected to demonstrate excellence in the creative use of most of the following technical skills:

• shooting material appropriate to the task set; including controlled use of the camera, attention to framing, variety of shot sizes and close attention to mise en scene

• editing so that meaning is apparent to the viewer and making selective and appropriate use of shot transitions, captions and other effects

• recording and editing sound with images appropriately.

Where a candidate has worked in a group, an excellent contribution to construction is evident.

Marking Criteria for Evaluation

             Each candidate will evaluate and reflect on the creative process and their experience of it. Candidates will evaluate their work digitally. The format of the evaluation has some flexibility and its form can be negotiated between teacher and student: it may take place with individual candidates or with the production group as a whole, or each individual candidate or production group may make a formal or informal presentation to the whole class. The teacher must allocate a mark according to the contribution/level of understanding demonstrated by the individual candidate. Each candidate should give a clear indication of their role in any group evaluation and the presentation must be evidenced by the Centre.

The four questions that must be addressed in the evaluation are:

• In what ways does your media product use, develop or challenge forms and conventions of real media products?

• How effective is the combination of your main product and ancillary texts?

• What have you learned from your audience feedback?

• How did you use media technologies in the construction and research, planning and evaluation stages?

Level 4 16–20 marks

• There is excellent skill in the use of digital technology or ICT in the evaluation.

• There is excellent understanding of the forms and conventions used in the productions.

• There is excellent understanding of the role and use of new media in various stages of the   production.

• There is excellent understanding of the combination of main product and ancillary texts.

• There is excellent understanding of the significance of audience feedback.

• There is excellent skill in choice of form in which to present the evaluation.

• There is excellent ability to communicate.